
In her capacity as Vice President of Marketing and Communications for Joico Laboratories, Cathy was a member of the company's Executive Team and was instrumental in creating the company's strategic vision and in directing the company to achieve its goals. In her tenure she was responsible for more than 18 new product launches across all product categories, re-imaging campaigns for two prominent product lines and the launch of Joico's most successful line extension ever, The KPak Collection. For 11 years as Vice President of Milady Publishing Company, the leading publisher of cosmetology-related educational materials in the world, Cathy lent her vision to revamping the company's line of textbooks and to introducing their first series of educational videos. In 1993 she led Milady into the professional realm with the launch of SalonOvations Publishing, the company's salon education division. In 1994 Cathy achieved another milestone when she founded and launched SalonOvations Magazine , a trade publication for beauty professionals, which quickly won audience favor and grew to become the Official Publication of the National Cosmetology Association. Throughout her tenure at Milady, Cathy was the company's international spokesperson. In 1990, Cathy was honored to be named A Beauty Industry Role Model by the Cosmetology Advancement Foundation (CAF) and to participate in their mentor program. Cathy's experiences and successes have given her a well-deserved reputation as an industry expert on a myriad of topics ranging from marketing and communications to education and curriculum development. With this unique insight, Cathy offers innovative strategies for managing business objectives, creating high-performing teams and successfully achieving goals. In addition, Cathy's work has earned her 7 ABBIES Awards and 2 Golden ABBIES. For more details on how you can utilize this unique source of expertise for your organization please contact FrangieConsulting today at 843.215.9021.
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